Introducing: MailChimp Segmentation

Great news for MailChimp users!

We're now passing the customer's event type, event date and zip code to MailChimp, and you can configure MailChimp to capture that information with a couple of clicks.

Once you do, you'll be able to segment your MailChimp campaigns to send emails to customers based on those criteria (eg, mailings to specific zip codes, or to customers who attended specific events within a date range).

You can find more information about that in our Knowledge Base.